It’s based on the concept of water. Music is like water, it creates energy, it sends vibrations through the air and into our ears sparking a reaction through a crowd. It creates movement therefore creating another chain reaction of energy. I wanted this music festival to celebrate energy especially celebrating one of our very precious earth elements: water. Being in a crowd dancing to the sound of music is like floating down a river. Each beat, melody & and rhythm moves you like a puppet on strings. It is therapeutic and cleanses you.

I created different usable logos for different uses. The logo itself consists of different elements that help support the final concept in a modern and innovative way. The letter S looks like a wave so I thought that would be the perfect option to opt to. The circle above represents the sun and to the right is a palm tree which is connected to the wave to symbolize a sunset on the water in the horizon.